Faculty of Business and Management Book 5.1 - Economics and Management ← Back to Book 5.1 FRI-2G.404-1-EM2-02 Investigating Consumer Motivation in the Adoption of a New Product under the Conditions of Uncertainty Cite Cite this paper× Citation styleAPA 7IEEEChicago Author–DateBibTeXRIS DownloadCopy Svilena Ruskova, Svilen Kunev Open paper as PDF