SAT-2B.412-1-EM1-03
RELATIONSHIPS AT THE SECTOR AND REGIONAL LEVEL TO IMPLEMENT MARKETING STRATEGIES
Abstract
The objective is to study the relationships at the sectoral and regional level for the implementation of marketing strategies by agricultural holdings. The latter are less competitive and less profitable compared to non- agricultural organizations because they are micro- and small farms producing undifferentiated products with low added value. The main part of their income comes from the markets, which requires them to develop market-oriented relationships at the regional and sectoral level. Without them, they cannot implement complex marketing strategies and achieve supra-regional and international competitiveness.
Keywords
farms, cooperation, competitiveness, markets
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